A drink that sparks fun and celebrates enjoying yourself without limits holding you back. That spirit is exactly what we embraced while shooting the new campaign photography for the first wine tonic drink ZERONIC for a nationwide OOH and online campaign.

We kept the shoot simple, encouraged the models to just be themselves, laughing and goofing around while interacting naturally with the product. So we were able to capture pure and carefree moments. 

To give the campaign an extra twist, we turned the photos upside down. This unexpected perspective grabs attention on OOH billboards while visually reflecting the brand’s vision of seeing things differently and enjoying life without restrictions. The photos will be released step by step in 2026. 

With its playful approach, the drink isn’t just landing on supermarket shelves across Austria—it’s also celebrating the taste of doing what makes you happy. A concept we can very much relate to. Have a sip of fun, cheers!